2011 Toronto Carnival Official Launch tomorrow!!!

Yes folks, the time has come!

Tomorrow marks the launch of the 44th edition of our beloved festival. Come on down to Nathan Phillips Square to catch glimpse of what you'll see and hear over the next three weeks......take ADVANTAGE!!!

Tuesday, July12th 2011
Noon – 2pm

Official Launch for the Carnival at Nathan Phillips Square
Provincial Minister of Tourism and Culture – Michael Chan
Big Changes To The Big Parade to be Announced
Mas Dancers, Calypso Performers, Soca Music and More

What: Scotiabank Toronto Caribbean Carnival 2011 is kicking off the 3-week summer festival at Nathan Phillips Square. The NOON HOUR launch showcases the many events that will entertain and energize Toronto. Speeches. Musical performances. Dance troupes and dancers in Mas costumes. Calypso singers. Soca music. Pan orchestra.

Location Note: The launch is at City Hall NOT the David Pecaut Sq as previously announced

Why: Scotiabank Toronto Caribbean Carnival is an important tourism event. It annually brings hundreds of thousands of tourists into the city. This year, the parade route is being changed!! Announcement on Tuesday. New Media Partner to be announced. New events to be announced.

Who: Scheduled to speak – The Honourable Michael Chan, Councillor Joe Mihevc and festival CFO Chris Alexander. Other dignitaries will be announced soon.

When: Media tent opens at 11.30am. Last chance for media to register for the big parade.Speeches 11.59 am to 12.30 pm. A cavalcade of entertainment until 2pm.

Where: Nathan Phillips Square. Queen Street -- Toronto City Hall.

How: All media are welcome to cover the event. The public is encouraged to attend this FREE event

Media Contact
Stephen Weir, Publicist
Toronto Office: (416) 489-5868 Cell: (416) 801-3101

Craigg Slowly, Publicist

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