MEDIA ALERT

45th YEAR – THE LAUNCH OF THE SCOTIABANK TORONTO CARIBBEAN CARNIVAL

Tuesday, July 17th, 2012 
Noon – 2 p.m.

Official Launch for the Carnival at Nathan Phillips Square
80 Mas Dancers, Calypso Performers, Soca Music and More

What:        Scotiabank Toronto Caribbean Carnival 2012 is kicking off the 3-week summer festival at Nathan Phillips Square. The NOON HOUR launch showcases the many events that will entertain and energize Toronto.  Speeches.  Musical performances.  Dance troupes and over 80 men and women in this year's colourful Mas costumes. Calypso singers.  Soca music. Pan orchestra.

Why:         Scotiabank Toronto Caribbean Carnival is an important tourism event.  It annually brings hundreds of thousands of tourists into the city.  New events.  Children's Parade is moving to Downsview  Park.  Fish Fry and  J’Ouvert at the CNE.  Major Caribbean performers to appear at the Carnival Lime at the Docks Entertainment Complex     

Who:         Scheduled to speak:  Scotiabank. Federal Government. Festival Management Committee. Other dignitaries will be announced soon

When:       Media tent opens at 11.30am.  Last chance for media to register for the big parade.  Speeches 11.59 am to 12.30 pm.  A cavalcade of Caribbean entertainment until 2 pm.

Where:      Nathan Phillips Square. Queen Street -- Toronto City Hall.

How:         All media are welcome to cover the event. www.torontocaribbeancarnival.com. The public is encouraged to attend this FREE event. 

Media Contacts

Stephen Weir, Publicist                                                                     Darling Nicky
stephen@stephenweir.com                                                               darlingnicky.ca@gmail.com

Toronto Office: (416) 489-5868 Cell: (416) 801-310

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