August 3, 2010
More Than 1.1 Million Viewers “Feel De Vibe” By Tuning into CP24’s Exclusive Coverage of the SCOTIABANK CARIBANA 2010 PARADE
– Viewership of CP24’s SCOTIABANK CARIBANA 2010 PARADE reports 200% more viewers compared to 2009 –
Toronto, ON (August 3, 2010) – On Saturday, CP24’s exclusive live coverage of the SCOTIABANK CARIBANA 2010 PARADE rivalled the estimated number of parade spectators, attracting an astonishing 1.123 million viewers to the coverage of the parade, close to a 200% increase over its 2009 viewership. Live parade coverage began at 2 p.m. with 503,000 viewers watching all or some part of the parade live on CP24.CP24 is in the second year of a three-year exclusive broadcast media partnership with Scotiabank Caribana.
“CP24 is proud to serve as the ‘eyes and ears’ of Toronto, and our coverage of Scotiabank Caribana 2010 is reflective of the cultural richness of our great city,” said Bob McLaughlin, Vice President and General Manager, CP24. “No matter what is happening in Toronto, CP24 is always with viewers, and we are delighted that the viewers are also with us.”
About Scotiabank Caribana
The Scotiabank Caribana Festival is an exciting two-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 42nd year, it has become a major international event and the largest cultural festival of its kind in North America. As Caribana is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney and Steel Pan music. The Festival Management Committee oversees the running of North America’s largest outdoor festival.
CP24 is Toronto’s source for breaking news. Following the mantra “we’re always with you,” viewers can watch CP24 on television, listen on the radio, and follow along online at CP24.com. The station is owned by CTV Inc, a division of CTVglobemedia.
* Source: BBM Canada
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Patricia Garcia, CTV Inc., 416-384-4526 or email@example.com
Emily Young Lee, CTV Inc., 416-384-3004 or firstname.lastname@example.org